December 2019

Trusting yourself is dangerous, but trusting experts can be worse.

  • Blog

Sometimes your instincts are wrong.

A car mirror is a tool designed to give you the ability to perceive what’s behind you while driving. It saves you from changing lanes into a collision with a semi. A mirror is an invaluable tool keeping you aware and safe on the road, and its use seems instinctively simple. Unfortunately, your instinct can be deadly wrong.

#VapeMoms Fight Back Against Big Tobacco

Slogans aimed at women often turn out to be broken promises. They come from every side: equal rights, equal pay, half the sky – promises used as marketing, broken and forgotten the next day.

By some accounts, the first-ever PR campaign was conducted on the back of women’s liberation. “Torches of Freedom” were lit cigarettes carried by suffragettes, serving a publicity stunt designed to promote smoking by commodifying the movement for equality. Ninety years later, the same tricks are used to keep women productive, guilty, and smoking.