February 2020

For Sale: baby peanut shells, never worn.

  • Blog

What do Groot and Baby Yoda have in common? They both think Baby Nut is a poser.

The Planters Baby Nut ad is an example of poor brand storytelling. The Baby Nut campaign undermines itself and the brand. It makes me not want to buy Planters nuts. More generally, this ad campaign violated a couple of basic brand storytelling principles, taking a risk and trying to make us care, only to roll everything back and strip out any emotional investment in the story, or the brand.

Inventing of vaping

Vape Love and Hate: Governments try to make sense of e-cigarette policy

Hon Lik is the Chinese pharmacist credited as the creator of the modern, commercially viable e-cigarette. His father, a life-long smoker, died of lung cancer. Lik himself had averaged a pack and a half per day for the majority of his life. He launched the first commercial e-cigarette brand, Ruyan, in 2003. He founded the modern vape industry and helped mitigate the harm of one of the most prolific killers in the 20th century: the cigarette.

he World Health Organization estimates that more people died in the 20th century because of cigarettes than in the two World Wars combined. This staggering toll of smoking cannot be attributed entirely to the smokers themselves. Big Tobacco has notoriously pushed cigarettes on the public, including children, women, and minorities. For years, tobacco companies have fudged the truth and used outright deception to protect their profit margins. In many parts of the world, they still do.