Video Case Studies

Plain Sight

The Need: 

Event networking can be time-consuming and awkward. Plain Sight provides a solution for event attendees and organizers that brings convenience of online networking to real-world events. This start-up needed a quick and easy way to explain the product benefits and features.  As the app is evolving it’s features and design quickly, a video that shows the app screen itself would be outdated quickly. 

The Solution: 

An explainer video that shows the features and product benefits, concentrating on the functionality, and the product potential. 

Services Provided: 
  • Concept Development
  • Illustration
  • Motion Design 
Plain Sight product explainer

Gensler

The Need: 

Gensler Shanghai is the head regional office of a global architectural, interior, and product design firm. With high-profile project openings and thought leadership presentations at conferences, the leading designers present to the public often. 

Whether giving a sales presentation or speaking at a conference, designers often used a standardized brand deck as the introduction, repeating themselves at every engagement, and spending valuable presentation time. 

The Solution: 

Convert the standard deck introduction to a motion graphics video that works as a bumper. At conferences, the presenter has the bumper video play as they come up on the stage and get ready to speak. At sales presentations, the video works as a transitional piece, helping the client focus and get ready to discuss their project. 

 

A shorter version of the video also helps concentrate on the core value of the firm, the idea of a Constellation of Stars, the brand value of collaboration across the firm. 

Services Provided: 

  • Motion Design 
Gensler branded introduction
"Constellation of Stars"

iDetic

The Need: 

 This young company is revolutionizing the industry of testing, helping reduce the costs of sample analysis automation. 
 
iDetic was looking  for a way to communicate it’s product benefits in a fun and accessible ways that breaks ranks from the stuffy and overtly serious standard of the industry.

The Solution: 

A brand and product introduction video that doesn’t take itself too seriously, while clearly explaining the significant benefits of using an iDetic system over costly automation solutions currently on the market. 
Services Provided: 
  • Concept Development
  • Script writing
  • Illustration
  • Motion Design 
iDetic brand introduction
Project Storyboards

Hilo HR

The Need: 

This start-up seeks to revolutionize the business of work and the HR industry with a simple idea: transparency, accountability, and data. Hilo provides a platform for employees to report their experiences at work (the days’ highs and lows) anonymously, giving management a clear sense of the pulse and the mood of their workforce. By leveraging big data and machine learning, the product also seeks to predict trends and help optimize the workplace for happiness. 

As a young start-up, Hilo needed a way to explain the concept in an accessible and visual way. 

The Solution: 

A brand video cum explainer that makes the product clear, easy to understand, and incorporates client testimonials, adding to this company’s marketing and branding collateral arsenal. 

Services Provided: 
  • Concept Development
  • Illustration
  • Motion Design 
Hilo HR