Ivan

I have no competitors! Why don’t I make money?

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Historical image from the marketing for Fashion Cafe

Whether you’re an in-house marketer, a consultant, or an agency, hearing the words “We have no competitors” can be the kiss of death for the brand. Competition is good, but here is how young entrepreneurs screw it up sometimes…

Why your business must prepare for the 3D revolution

AR is coming.

While the technology is complex, cumbersome, and expensive, it will inevitably be the tool of big institutions like governments and corporations. Only when the average person has access to create will the technology bloom and reach its full potential, reshaping the experiential landscape for the average consumer.

Gensler: Flora Li’s Design Perspective on Workplace Design

Gensler – November 2017 Flora Li is a Design Director in the Gensler Shanghai office. As a Senior Associate and the Regional Practice Area Leader for Financial Service Firms, Flora has amassed more than a decade of design experience, creating comfortable and forward-thinking workspaces for professional firms. Her motto is… Read More »Gensler: Flora Li’s Design Perspective on Workplace Design

Your Device is Watching, Look Silly

The iPhone X brought real-time facial recognition technology into mainstream consciousness. Since the launch, the Face ID tech proved vulnerable to twins, coworkers that look like you, family members, and paper and stone masks. These vulnerabilities aside, it does represent the pinnacle of consumer-grade implementation of facial recognition technology. With the climbing sales of the device, the idea of facial recognition gained the sense of the everyday.