Clarity is the thin membrane that separates disaster from success. That 5-degree difference in heading that separates the wayward cruise ship from a near-miss to “abandon ship” — that’s the importance of clarity. That time Pepsi had to buy a contest winner a harrier jet — that’s a lack of clarity. The feeling of… Read More »The Purpose of Copywriting is to Achieve Clarity
Whether you’re an in-house marketer, a consultant, or an agency, hearing the words “We have no competitors” can be the kiss of death for the brand. Competition is good, but here is how young entrepreneurs screw it up sometimes…
Visual Identity concept developed for a Netherlands-based start-up that uses data analysis to improve HR operations and employee satisfaction.
Brand Communications Strategy | Content Strategy | Product Copywriting | Ad Copywriting
Why companies choose to ignore the problems that (eventually) kill them. Originally published in “The Startup” If you want to be an effective consultant or freelancer, you have to help your client deal with the big problems. You have to hunt these problems down, even as your client or employer… Read More »How Transparency Solves “The Big Invisible Problem”
While the technology is complex, cumbersome, and expensive, it will inevitably be the tool of big institutions like governments and corporations. Only when the average person has access to create will the technology bloom and reach its full potential, reshaping the experiential landscape for the average consumer.
Services Provided: Product Copywriting | Ad Copywriting | Transcreation (Mandarin to English)
Gensler – November 2017 Flora Li is a Design Director in the Gensler Shanghai office. As a Senior Associate and the Regional Practice Area Leader for Financial Service Firms, Flora has amassed more than a decade of design experience, creating comfortable and forward-thinking workspaces for professional firms. Her motto is… Read More »Gensler: Flora Li’s Design Perspective on Workplace Design
Gensler – September 2017 Peter Weingarten, Gensler’s Regional Managing Principal for Asia, delivered the closing keynote address at the ULI Japan Spring Conference 2017 in Tokyo. His speech focused on the trends and market expectations impacting workplace and commercial building design in the Bay Area of the United States. The… Read More »Gensler: Peter Weingarten ULI Japan Keynote.
The iPhone X brought real-time facial recognition technology into mainstream consciousness. Since the launch, the Face ID tech proved vulnerable to twins, coworkers that look like you, family members, and paper and stone masks. These vulnerabilities aside, it does represent the pinnacle of consumer-grade implementation of facial recognition technology. With the climbing sales of the device, the idea of facial recognition gained the sense of the everyday.