Why companies choose to ignore the problems that (eventually) kill them. Originally published in “The Startup” If you want to be an effective consultant or freelancer, you have to help your client deal with the big problems. You have to hunt these problems down, even as your client or employer actively tries to hide them from you. Weird, right? I’m talking about those big, ugly… Read More »How Transparency Solves “The Big Invisible Problem”
Long-Form Essays and Articles
Long-form writing including blogging and brand journalism.
While the technology is complex, cumbersome, and expensive, it will inevitably be the tool of big institutions like governments and corporations. Only when the average person has access to create will the technology bloom and reach its full potential, reshaping the experiential landscape for the average consumer.
The iPhone X brought real-time facial recognition technology into mainstream consciousness. Since the launch, the Face ID tech proved vulnerable to twins, coworkers that look like you, family members, and paper and stone masks. These vulnerabilities aside, it does represent the pinnacle of consumer-grade implementation of facial recognition technology. With the climbing sales of the device, the idea of facial recognition gained the sense of the everyday.
Gensler is proud to be part of the creation process of elevated and carefully curated retail experiences in partnership with some of the most recognizable global brands. As part of the Starbucks Shanghai Reserve Roastery project, Gensler helped to create the largest Starbucks retail location in the world.
aping is in the news again, with hundreds of headlines around the world talking about the tragic death of a man in Illinois, and close to 200 cases of lung injury and respiratory sickness. Most of the reporting, and virtually all of the headlines mention “vaping”, generating clicks and consumer panic. In reality, this story seems to be the continuation of the Anti-Vaping Moral Panic. It’s apparent, with a little research, that the causes of these injuries have very little to do with a scientifically-proven effective aid in smoking cessation, and a lot with unscrupulous black-market commerce, drug abuse, and simple fearmongering. We hope that our investigation helps you make sense of the sensational reporting, and helps prevent smokers who are trying to quit from smoking even one unnecessary cigarette for fear of vaping.
The modern world lives and dies by precision. The nanometer-level tolerances of precision in manufacturing and fabrication make sure that our fuel flows peacefully, skyscrapers keep standing, and GPS satellites continue their orbit. Machine maintenance has been lagging the transformation of industry 4.0. By relying on non-managed and unmonitored processes and single-point failure models.
A practical exercise in saying something more than “I like good things and dislike bad things”. Thousands of hours of agency and in-house branding, PR, marketing, and miscellaneous “communications professional” work time is spent on trying to dress up the flaccid and the obvious as “brand values”. Marketing and communications people act as if repeating meaningless words strung together like an incantation will actually convince… Read More »How to uncover authentic (brand) values.
Don’t be confused. You, the consumer, are the product of branding. The doctrine of “no-self” in Buddhism describes the idea that there is no single, indivisible, permanent self. You are not your perceptions, your thoughts, your feelings, not even your body that replaces every component of itself many times over during a lifetime. There is no permanents self, but what you call your self is… Read More »A Brand is a set of values.
Hon Lik is the Chinese pharmacist credited as the creator of the modern, commercially viable e-cigarette. His father, a life-long smoker, died of lung cancer. Lik himself had averaged a pack and a half per day for the majority of his life. He launched the first commercial e-cigarette brand, Ruyan, in 2003. He founded the modern vape industry and helped mitigate the harm of one of the most prolific killers in the 20th century: the cigarette.
he World Health Organization estimates that more people died in the 20th century because of cigarettes than in the two World Wars combined. This staggering toll of smoking cannot be attributed entirely to the smokers themselves. Big Tobacco has notoriously pushed cigarettes on the public, including children, women, and minorities. For years, tobacco companies have fudged the truth and used outright deception to protect their profit margins. In many parts of the world, they still do.
Slogans aimed at women often turn out to be broken promises. They come from every side: equal rights, equal pay, half the sky – promises used as marketing, broken and forgotten the next day.
By some accounts, the first-ever PR campaign was conducted on the back of women’s liberation. “Torches of Freedom” were lit cigarettes carried by suffragettes, serving a publicity stunt designed to promote smoking by commodifying the movement for equality. Ninety years later, the same tricks are used to keep women productive, guilty, and smoking.