Long-Form Essays and Articles

Long-form writing including blogging and brand journalism.

Why your business must prepare for the 3D revolution

AR is coming.

While the technology is complex, cumbersome, and expensive, it will inevitably be the tool of big institutions like governments and corporations. Only when the average person has access to create will the technology bloom and reach its full potential, reshaping the experiential landscape for the average consumer.

Your Device is Watching, Look Silly

The iPhone X brought real-time facial recognition technology into mainstream consciousness. Since the launch, the Face ID tech proved vulnerable to twins, coworkers that look like you, family members, and paper and stone masks. These vulnerabilities aside, it does represent the pinnacle of consumer-grade implementation of facial recognition technology. With the climbing sales of the device, the idea of facial recognition gained the sense of the everyday.

Black Market Vapes are causing the “Mysterious Vaping Illness:

vaping helps quit smoking

aping is in the news again, with hundreds of headlines around the world talking about the tragic death of a man in Illinois, and close to 200 cases of lung injury and respiratory sickness. Most of the reporting, and virtually all of the headlines mention “vaping”, generating clicks and consumer panic. In reality, this story seems to be the continuation of the Anti-Vaping Moral Panic. It’s apparent, with a little research, that the causes of these injuries have very little to do with a scientifically-proven effective aid in smoking cessation, and a lot with unscrupulous black-market commerce, drug abuse, and simple fearmongering. We hope that our investigation helps you make sense of the sensational reporting, and helps prevent smokers who are trying to quit from smoking even one unnecessary cigarette for fear of vaping.

Catch Up To Maintenance 4.0 With Augmented Reality

The modern world lives and dies by precision. The nanometer-level tolerances of precision in manufacturing and fabrication make sure that our fuel flows peacefully, skyscrapers keep standing, and GPS satellites continue their orbit. Machine maintenance has been lagging the transformation of industry 4.0. By relying on non-managed and unmonitored processes and single-point failure models.

How to uncover authentic (brand) values.

A practical exercise in saying something more than “I like good things and dislike bad things”. Thousands of hours of agency and in-house branding, PR, marketing, and miscellaneous “communications professional” work time is spent on trying to dress up the flaccid and the obvious as “brand values”. Marketing and communications… Read More »How to uncover authentic (brand) values.

Vape Love and Hate: Governments try to make sense of e-cigarette policy

Inventing of vaping

Hon Lik is the Chinese pharmacist credited as the creator of the modern, commercially viable e-cigarette. His father, a life-long smoker, died of lung cancer. Lik himself had averaged a pack and a half per day for the majority of his life. He launched the first commercial e-cigarette brand, Ruyan, in 2003. He founded the modern vape industry and helped mitigate the harm of one of the most prolific killers in the 20th century: the cigarette.

he World Health Organization estimates that more people died in the 20th century because of cigarettes than in the two World Wars combined. This staggering toll of smoking cannot be attributed entirely to the smokers themselves. Big Tobacco has notoriously pushed cigarettes on the public, including children, women, and minorities. For years, tobacco companies have fudged the truth and used outright deception to protect their profit margins. In many parts of the world, they still do.

#VapeMoms Fight Back Against Big Tobacco

Slogans aimed at women often turn out to be broken promises. They come from every side: equal rights, equal pay, half the sky – promises used as marketing, broken and forgotten the next day.

By some accounts, the first-ever PR campaign was conducted on the back of women’s liberation. “Torches of Freedom” were lit cigarettes carried by suffragettes, serving a publicity stunt designed to promote smoking by commodifying the movement for equality. Ninety years later, the same tricks are used to keep women productive, guilty, and smoking.