Case Studies
Case Study: RELX
Services Provided: Brand Communications Strategy | Content Strategy | Product Copywriting | Ad Copywriting
Case Study: Huawei
Services Provided: Product Copywriting | Ad Copywriting | Transcreation (Mandarin to English)
Long-Form Content
How Transparency Solves “The Big Invisible Problem”
Why companies choose to ignore the problems that (eventually) kill them. Originally published in “The Startup” If you want to be an effective consultant or…
Why your business must prepare for the 3D revolution
While the technology is complex, cumbersome, and expensive, it will inevitably be the tool of big institutions like governments and corporations. Only when the average…
Your Device is Watching, Look Silly
The iPhone X brought real-time facial recognition technology into mainstream consciousness. Since the launch, the Face ID tech proved vulnerable to twins, coworkers that look…
Starbucks Reserve Roastery: The Tailored Future of Retail
Gensler is proud to be part of the creation process of elevated and carefully curated retail experiences in partnership with some of the most recognizable…
Black Market Vapes are causing the “Mysterious Vaping Illness:
aping is in the news again, with hundreds of headlines around the world talking about the tragic death of a man in Illinois, and close…
Catch Up To Maintenance 4.0 With Augmented Reality
The modern world lives and dies by precision. The nanometer-level tolerances of precision in manufacturing and fabrication make sure that our fuel flows peacefully, skyscrapers…
How to uncover authentic (brand) values.
A practical exercise in saying something more than “I like good things and dislike bad things”. Thousands of hours of agency and in-house branding, PR,…
A Brand is a set of values.
Don’t be confused. You, the consumer, are the product of branding. The doctrine of “no-self” in Buddhism describes the idea that there is no single,…
Multimedia Projects
Gensler: Flora Li’s Design Perspective on Workplace Design
Gensler – November 2017 Flora Li is a Design Director in the Gensler Shanghai office. As a Senior Associate and the Regional Practice Area Leader for Financial Service Firms, Flora…
Gensler: Peter Weingarten ULI Japan Keynote.
Gensler – September 2017 Peter Weingarten, Gensler’s Regional Managing Principal for Asia, delivered the closing keynote address at the ULI Japan Spring Conference 2017 in Tokyo. His speech focused on…
Madra Logo Redesign
The client is a medium-sized business providing construction materials, concentrating on piping and fittings in particular. The client was looking to update the design of an old logo, while keeping…
