Case Study: Huawei


Product Launch Copy 2015-2018

Client: Huawei (sub-contract through Isobar)

Services Provided:

  • Product copywriting
  • Mandarin-English translation and transcreation
  • Ad copywriting


Between 2014 and 2018 I have provided support for 15 major product launches for Huawei, creating and translating product and ad copy for the international market. Taking the key selling points from Isobar marketing strategy, I generated product and ad copy to appeal to the international market to be used as-is for English-language markets. This copy was also used as the source material for translation into Arabic, Spanish, and Portuguese for product launches in MENA, and Latin America.

Project Highlights:

Full Product List

  • Huawei GT3
  • Huawei Y6 2017
  • Hauwei MediaPad T2 Pro
  • Huawei GR3
  • Huawei GR5
  • Huawei ShotX
  • Huawei Y5II
  • Huawei Y3II
  • Huawei Y6 Pro
  • Huawei MediaPad T5
  • Huawei Band
  • Huawei Mate 9 Lite
  • Huawei Watch
  • Huawei Watch 2
  • Huawei Talk Band 1