The modern world lives and dies by precision. The nanometer-level tolerances of precision in manufacturing and fabrication make sure that our fuel flows peacefully, skyscrapers keep standing, and GPS satellites continue their orbit. Machine maintenance has been lagging the transformation of industry 4.0. By relying on non-managed and unmonitored processes and single-point failure models.
Slogans aimed at women often turn out to be broken promises. They come from every side: equal rights, equal pay, half the sky – promises used as marketing, broken and forgotten the next day.
By some accounts, the first-ever PR campaign was conducted on the back of women’s liberation. “Torches of Freedom” were lit cigarettes carried by suffragettes, serving a publicity stunt designed to promote smoking by commodifying the movement for equality. Ninety years later, the same tricks are used to keep women productive, guilty, and smoking.