Hilo Visual Identity
Visual Identity concept developed for a Netherlands-based start-up that uses data analysis to improve HR operations and employee satisfaction.
branding
How to uncover authentic (brand) values.
A practical exercise in saying something more than “I like good things and dislike bad things”. Thousands of hours of agency and in-house branding, PR, marketing, and miscellaneous “communications professional” work time is spent on trying to dress up the flaccid and the obvious as “brand values”. Marketing and communications… Read More »How to uncover authentic (brand) values.
A Brand is a set of values.
Don’t be confused. You, the consumer, are the product of branding. The doctrine of “no-self” in Buddhism describes the idea that there is no single, indivisible, permanent self. You are not your perceptions, your thoughts, your feelings, not even your body that replaces every component of itself many times over… Read More »A Brand is a set of values.
