aping is in the news again, with hundreds of headlines around the world talking about the tragic death of a man in Illinois, and close to 200 cases of lung injury and respiratory sickness. Most of the reporting, and virtually all of the headlines mention “vaping”, generating clicks and consumer panic. In reality, this story seems to be the continuation of the Anti-Vaping Moral Panic. It’s apparent, with a little research, that the causes of these injuries have very little to do with a scientifically-proven effective aid in smoking cessation, and a lot with unscrupulous black-market commerce, drug abuse, and simple fearmongering. We hope that our investigation helps you make sense of the sensational reporting, and helps prevent smokers who are trying to quit from smoking even one unnecessary cigarette for fear of vaping.
Hon Lik is the Chinese pharmacist credited as the creator of the modern, commercially viable e-cigarette. His father, a life-long smoker, died of lung cancer. Lik himself had averaged a pack and a half per day for the majority of his life. He launched the first commercial e-cigarette brand, Ruyan, in 2003. He founded the modern vape industry and helped mitigate the harm of one of the most prolific killers in the 20th century: the cigarette.
he World Health Organization estimates that more people died in the 20th century because of cigarettes than in the two World Wars combined. This staggering toll of smoking cannot be attributed entirely to the smokers themselves. Big Tobacco has notoriously pushed cigarettes on the public, including children, women, and minorities. For years, tobacco companies have fudged the truth and used outright deception to protect their profit margins. In many parts of the world, they still do.
Slogans aimed at women often turn out to be broken promises. They come from every side: equal rights, equal pay, half the sky – promises used as marketing, broken and forgotten the next day.
By some accounts, the first-ever PR campaign was conducted on the back of women’s liberation. “Torches of Freedom” were lit cigarettes carried by suffragettes, serving a publicity stunt designed to promote smoking by commodifying the movement for equality. Ninety years later, the same tricks are used to keep women productive, guilty, and smoking.